Amavile Jeju
Amabile Pension is a tranquil coastal stay located in Hado-ri, Jeju — a village known for its slow rhythms and scenic sea views. This project focused on building a new brand identity and website that reflect the emotional warmth and subtle elegance of the space.
The goal was to design a brand system that feels calm, heartfelt, and rooted in local aesthetics, while also building a modern website optimized for mobile booking and guest storytelling. Through minimal typography, soft color palettes, and immersive imagery, we translated the offline charm of the pension into a digital experience.
Client
Amabile jeju
Client
Amabile jeju
Services
Branding, Web Design
Services
Branding, Web Design
Timeline
2 weeks
Timeline
2 weeks
Created a full brand identity system inspired by the textures, light, and tone of coastal Jeju
Developed a responsive website with booking-focused UX and localized charm
Applied emotional design principles to typography, spacing, and visual rhythm
Positioned the pension as a serene, design-driven space within Jeju’s boutique stay market
Keywords:Branding, Web Design, Jeju Aesthetics, Mobile Booking UX, and Boutique Stay Storytelling
This project deepened my understanding of how visual identity and user interface can convey place-based narratives. I learned to balance emotion and clarity while designing for a guesthouse that values intimacy, memory, and natural beauty.
Amavile Jeju
Amabile Pension is a tranquil coastal stay located in Hado-ri, Jeju — a village known for its slow rhythms and scenic sea views. This project focused on building a new brand identity and website that reflect the emotional warmth and subtle elegance of the space.
The goal was to design a brand system that feels calm, heartfelt, and rooted in local aesthetics, while also building a modern website optimized for mobile booking and guest storytelling. Through minimal typography, soft color palettes, and immersive imagery, we translated the offline charm of the pension into a digital experience.
Client
Amabile jeju
Client
Amabile jeju
Services
Branding, Web Design
Services
Branding, Web Design
Timeline
2 weeks
Timeline
2 weeks
Created a full brand identity system inspired by the textures, light, and tone of coastal Jeju
Developed a responsive website with booking-focused UX and localized charm
Applied emotional design principles to typography, spacing, and visual rhythm
Positioned the pension as a serene, design-driven space within Jeju’s boutique stay market
Keywords:Branding, Web Design, Jeju Aesthetics, Mobile Booking UX, and Boutique Stay Storytelling
This project deepened my understanding of how visual identity and user interface can convey place-based narratives. I learned to balance emotion and clarity while designing for a guesthouse that values intimacy, memory, and natural beauty.
Amavile Jeju
Amabile Pension is a tranquil coastal stay located in Hado-ri, Jeju — a village known for its slow rhythms and scenic sea views. This project focused on building a new brand identity and website that reflect the emotional warmth and subtle elegance of the space.
The goal was to design a brand system that feels calm, heartfelt, and rooted in local aesthetics, while also building a modern website optimized for mobile booking and guest storytelling. Through minimal typography, soft color palettes, and immersive imagery, we translated the offline charm of the pension into a digital experience.
Client
Amabile jeju
Client
Amabile jeju
Services
Branding, Web Design
Services
Branding, Web Design
Timeline
2 weeks
Timeline
2 weeks
Created a full brand identity system inspired by the textures, light, and tone of coastal Jeju
Developed a responsive website with booking-focused UX and localized charm
Applied emotional design principles to typography, spacing, and visual rhythm
Positioned the pension as a serene, design-driven space within Jeju’s boutique stay market
Keywords:Branding, Web Design, Jeju Aesthetics, Mobile Booking UX, and Boutique Stay Storytelling
This project deepened my understanding of how visual identity and user interface can convey place-based narratives. I learned to balance emotion and clarity while designing for a guesthouse that values intimacy, memory, and natural beauty.